Basic marketing : a marketing strategy planning approach
| Main Author: | Perreault, William D |
|---|---|
| Other Authors: | Cannon, Joseph P., Mc Carthy, Jerome |
| Format: | Reference |
| Published: |
New York, NY : McGraw-Hill /Irwin, c 2011.
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| Subjects: |
| Physical Description: |
xiv;745p.:ill.some cols.; 28cm. |
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| Bibliography: |
Includes bibligraphical references and index |
| ISBN: |
9780073529950 |