New products management
Main Author: | Crawford, C. Merte |
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Other Authors: | Di Benetto, C. Anthony |
Format: | Open Shelf |
Published: |
New York, NY : McGraw-Hill /Irwin, c 2011.
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Edition: | 10th ed.. |
Subjects: |
Physical Description: |
xvi; 576 p.:ill.; 24cm. |
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Bibliography: |
Includes bibliographical references and index |
ISBN: |
9780073404806 |