New products management

Main Author: Crawford, C. Merte
Other Authors: Di Benetto, C. Anthony
Format: Open Shelf
Published: New York, NY : McGraw-Hill /Irwin, c 2011.
Edition: 10th ed..
Subjects:
Physical Description: xvi; 576 p.:ill.; 24cm.
Bibliography: Includes bibliographical references and index
ISBN: 9780073404806