Essentials of contemporary advertising
| Other Authors: | Schaefer, David H., Weigold, Micheal |
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| Format: | Open Shelf |
| Published: |
New York : Mc Graw-Hill /Irwin, 2009.
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| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxiv; 558 p.:ill.col.; 28 cm.. |
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| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071287579 |