APA Citation

Schaefer, D. H., & Weigold, M. Essentials of contemporary advertising (2nd ed.). New York : Mc Graw-Hill /Irwin, 2009.

Chicago Style Citation

Schaefer, David H., and Micheal Weigold. Essentials of Contemporary Advertising. 2nd ed. New York : Mc Graw-Hill /Irwin, 2009.

MLA Citation

Schaefer, David H., and Micheal Weigold. Essentials of Contemporary Advertising. 2nd ed. New York : Mc Graw-Hill /Irwin, 2009.

Warning: These citations may not always be 100% accurate.