Introduction to marketing
| Main Author: | McDaniel, Carl |
|---|---|
| Other Authors: | Hair, Joseph F., Lamb, Charles W. |
| Format: | Open Shelf |
| Published: |
Mason, OH : Thomson,
South-Western, 2008.
|
| Edition: | 9th ed.. |
| Subjects: |
| Physical Description: |
xxxi; 671 p . : ill. col .; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780324544015 |