Marketing : an introduction
| Main Author: | Armstrong, Gary |
|---|---|
| Other Authors: | Kotler, Philip. |
| Format: | Open Shelf |
| Published: |
Upper Saddle River, NJ:
Pearson /Prentice Hall.
|
| Edition: | 9 th ed.. |
| Subjects: |
| Physical Description: |
641 p.: ill; ill.[same col]. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780135153109 |