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| 020 |
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|a 0070581592
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| 037 |
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|a V.S Media
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| 040 |
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|a Lib. of congress
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| 090 |
0 |
0 |
|a HF 5415.1265
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| 100 |
1 |
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|a Sengupta, Subroto
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| 245 |
1 |
0 |
|a Brand positioning :
|b strategies for competitive advantage
|c Subroto Sengupta.
|
| 250 |
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|a 2nd ed..
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| 260 |
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|a New Delhi:
|b Tata McGraw-Hill,
|c 2005.
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| 300 |
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|a xiv; 297 p.:
|b ill.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Marketing
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| 650 |
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0 |
|a Product management
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| 650 |
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0 |
|a Branding (Marketing)
|
| 740 |
0 |
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|a Brand positioning
|
| 999 |
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|a 0000133907
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| 999 |
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|a 0000133908
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| 999 |
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|a 0000133909
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