Brand positioning : strategies for competitive advantage
| Main Author: | Sengupta, Subroto |
|---|---|
| Format: | Open Shelf |
| Published: |
New Delhi:
Tata McGraw-Hill,
2005.
|
| Edition: | 2nd ed.. |
| Subjects: |
| Physical Description: |
xiv; 297 p.: ill. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0070581592 |