APA Citation

Sengupta, S. (2005). Brand positioning: Strategies for competitive advantage (2nd ed.). New Delhi: Tata McGraw-Hill.

Chicago Style Citation

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd ed. New Delhi: Tata McGraw-Hill, 2005.

MLA Citation

Sengupta, Subroto. Brand Positioning: Strategies for Competitive Advantage. 2nd ed. New Delhi: Tata McGraw-Hill, 2005.

Warning: These citations may not always be 100% accurate.