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| LEADER |
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| 001 |
0000079320_0034 |
| 005 |
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20160504153756.0 |
| 020 |
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|a 0072536764
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| 037 |
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|a Mawadah
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| 040 |
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|a Lib of Congress
|
| 090 |
0 |
0 |
|a HF 5823
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| 100 |
1 |
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|a Belch, George
|
| 245 |
1 |
0 |
|a Advertising and promotion :
|b an integrated marketing communication perspective
|c George E. Belch & Micheal A Belch.
|
| 250 |
|
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|a 6 th ed..
|
| 260 |
|
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|a New York, NY:
|b McGraw Hill,
|c 2004.
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| 300 |
|
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|a xxiv; 779 p.[some col]:
|b ill.
|
| 504 |
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|a Includes bibliographical references and index
|
| 650 |
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0 |
|a Sales promotion
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| 650 |
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0 |
|a Advertising
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| 650 |
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0 |
|a Communications in marketing
|
| 700 |
0 |
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|a Belch, Micheal A.
|
| 740 |
0 |
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|a Advertising and promotion
|
| 999 |
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|a 0000133900
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| 999 |
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|a 0000133901
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| 999 |
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|a 0000133902
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| 999 |
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|a 0000133903
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| 999 |
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|a 0000133904
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| 999 |
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|a 0000133905
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| 999 |
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|a 0000133906
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