Advertising and promotion : an integrated marketing communication perspective
| Main Author: | Belch, George |
|---|---|
| Other Authors: | Belch, Micheal A. |
| Format: | Open Shelf |
| Published: |
New York, NY:
McGraw Hill,
2004.
|
| Edition: | 6 th ed.. |
| Subjects: |
| Physical Description: |
xxiv; 779 p.[some col]: ill. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0072536764 |