APA Citation

Belch, G., & Belch, M. A. (2004). Advertising and promotion: An integrated marketing communication perspective (6 th ed.). New York, NY: McGraw Hill.

Chicago Style Citation

Belch, George, and Micheal A. Belch. Advertising and Promotion: An Integrated Marketing Communication Perspective. 6 th ed. New York, NY: McGraw Hill, 2004.

MLA Citation

Belch, George, and Micheal A. Belch. Advertising and Promotion: An Integrated Marketing Communication Perspective. 6 th ed. New York, NY: McGraw Hill, 2004.

Warning: These citations may not always be 100% accurate.