Marketing : an introduction
| Main Author: | Armstrong, Gary |
|---|---|
| Other Authors: | Kotler, Philip |
| Format: | Reference |
| Published: |
Upper Saddle River, New Jersey:
Pearson /Prentice Hall,
2005.
|
| Edition: | 7 th ed.. |
| Subjects: |
| Item Description: |
Kotler's name appears first on the ealier ed. |
|---|---|
| Physical Description: |
xxvi; 581 p.(various paging): col.ill; 28 cm.. |
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0131424106 |