The marketing casebook : cases and concepts
| Main Author: | Dibb, Sally |
|---|---|
| Other Authors: | Smikin, Lyndon |
| Format: | Open Shelf |
| Published: |
London:
Thomson,
2001.
|
| Edition: | 2nd ed.. |
| Subjects: |
| LEADER | 00615pamja2200217 4500 | ||
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| 005 | 20170719090000.0 | ||
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| 020 | |a 1861526245 | ||
| 040 | |a Lib. of Congress | ||
| 090 | 0 | 0 | |a HF 5415 |
| 100 | 1 | |a Dibb, Sally | |
| 245 | 1 | 0 | |a The marketing casebook : |b cases and concepts |c Sally Dibb & Lyndon Simkin. |
| 250 | |a 2nd ed.. | ||
| 260 | |a London: |b Thomson, |c 2001. | ||
| 300 | |a xvi; 337 p.: |b ill;. | ||
| 504 | |a Includes bibliographical references and index | ||
| 650 | 0 | |a Marketing | |
| 700 | 0 | |a Smikin, Lyndon | |
| 740 | 0 | |a The marketing casebook | |
| 999 | |a 0000133897 | ||