The marketing casebook : cases and concepts
| Main Author: | Dibb, Sally |
|---|---|
| Other Authors: | Smikin, Lyndon |
| Format: | Open Shelf |
| Published: |
London:
Thomson,
2001.
|
| Edition: | 2nd ed.. |
| Subjects: |
| Physical Description: |
xvi; 337 p.: ill;. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
1861526245 |