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|a 0071123253
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| 037 |
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|a AA Zeal
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| 040 |
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|a Lib. of Congress
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| 090 |
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|a HF 5415
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| 100 |
1 |
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|a Cravens, David W.
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| 245 |
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|a Strategic marketing management cases
|c David W Cravens, Charles W. Lamb, Jr, Victoria L. Crittender.
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| 250 |
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|a 7 th ed..
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| 260 |
|
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|a New York, NY:
|b McGraw-Hill /Irwin,
|c 2002.
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| 300 |
|
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|a xvi 685 p.:
|b ill.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Marketing - Case studies
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| 700 |
0 |
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|a Crittender, Victoria Lynn
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| 700 |
0 |
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|a Lamb, Charles W.
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| 740 |
0 |
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|a Strategic marketing management cases
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| 999 |
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|a 0000133838
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