Strategic marketing management cases
| Main Author: | Cravens, David W. |
|---|---|
| Other Authors: | Crittender, Victoria Lynn, Lamb, Charles W. |
| Format: | Open Shelf |
| Published: |
New York, NY:
McGraw-Hill /Irwin,
2002.
|
| Edition: | 7 th ed.. |
| Subjects: |
| Physical Description: |
xvi 685 p.: ill. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071123253 |