Creative strategy in advertising
| Main Author: | Drewniany, Bonnie L |
|---|---|
| Other Authors: | Jewler, A. Jerome |
| Format: | Reference |
| Published: |
Boston, MA:
Thomson,
Wadsworth, 2008.
|
| Edition: | 9 th ed.. |
| Subjects: |
| Item Description: |
Jewler's name appears first on the previous edition |
|---|---|
| Physical Description: |
xxii; 332 p.: ill.; 26 cm.. |
| Bibliography: |
Includes bibliographical reference and index |
| ISBN: |
9780495096207 |