Drewniany, B. L., & Jewler, A. J. (2008). Creative strategy in advertising (9 th ed.). Boston, MA: Thomson.
Chicago Style CitationDrewniany, Bonnie L., and A. Jerome Jewler. Creative Strategy in Advertising. 9 th ed. Boston, MA: Thomson, 2008.
MLA CitationDrewniany, Bonnie L., and A. Jerome Jewler. Creative Strategy in Advertising. 9 th ed. Boston, MA: Thomson, 2008.
Warning: These citations may not always be 100% accurate.