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|a 0750662484
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| 037 |
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|a ZAA Murni
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| 040 |
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|a Lib. of Congress
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| 090 |
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|a HF 5415.13
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| 100 |
1 |
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|a Smith, Brian D
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| 245 |
1 |
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|a Making marketing happen :
|b How great companies make strategic marketing planning work for them
|c Dr. Brian D. Smith.
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| 260 |
|
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|a Burlington, MA:
|b Elsevier Butterworth - Heinemann,
|c 2005.
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| 300 |
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|a xii; 377 p.;
|c 25 cm..
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
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0 |
|a Marketing
|x Management
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| 650 |
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0 |
|a Strategic Planning
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| 650 |
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0 |
|a Marketing - Planning
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| 740 |
0 |
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|a Making marketing happen
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| 999 |
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|a 0000133631
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