Making marketing happen : How great companies make strategic marketing planning work for them
| Main Author: | Smith, Brian D |
|---|---|
| Format: | Open Shelf |
| Published: |
Burlington, MA:
Elsevier Butterworth - Heinemann,
2005.
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| Subjects: |
| Physical Description: |
xii; 377 p.; 25 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0750662484 |