APA Citation

Smith, B. D. (2005). Making marketing happen: How great companies make strategic marketing planning work for them. Burlington, MA: Elsevier Butterworth - Heinemann.

Chicago Style Citation

Smith, Brian D. Making Marketing Happen: How Great Companies Make Strategic Marketing Planning Work for Them. Burlington, MA: Elsevier Butterworth - Heinemann, 2005.

MLA Citation

Smith, Brian D. Making Marketing Happen: How Great Companies Make Strategic Marketing Planning Work for Them. Burlington, MA: Elsevier Butterworth - Heinemann, 2005.

Warning: These citations may not always be 100% accurate.