All you need is a good idea : how to create marketing messages that actually get results

Main Author: Heyman, Jay H
Format: Open Shelf
Published: Hoboken, New Jersey: John Wiley & Sons, 2008.
Subjects:
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037 |a ZAA Murni 
040 |a Lib. of Congress 
090 0 0 |a HF 5415  
100 1 |a Heyman, Jay H  
245 1 0 |a All you need is a good idea :   |b how to create marketing messages that actually get results   |c Jay H. Heyman. 
260 |a Hoboken, New Jersey:   |b John Wiley & Sons,   |c 2008. 
300 |a xxi; 236 p.;   |c 24 cm.. 
650 0 |a Marketing  
650 0 |a Advertising  
650 0 |a Small business   |x Marketing  
740 0 |a All you need is a good idea 
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