Heyman, J. H. (2008). All you need is a good idea: How to create marketing messages that actually get results. Hoboken, New Jersey: John Wiley & Sons.
Chicago Style CitationHeyman, Jay H. All You Need Is a Good Idea: How to Create Marketing Messages That Actually Get Results. Hoboken, New Jersey: John Wiley & Sons, 2008.
MLA CitationHeyman, Jay H. All You Need Is a Good Idea: How to Create Marketing Messages That Actually Get Results. Hoboken, New Jersey: John Wiley & Sons, 2008.
Warning: These citations may not always be 100% accurate.