Cover Image

(RM: case studies

Other Authors:	Garikaparthi, Madhavi
Format:	Open Shelf
Published:	Hyderabad, India: The KFAI Univ. Press, 2006.
Subjects:	Customer relations > Management

Similar Items

Strategic marketing problems : cases and comments
by: Kerin, Roger A
Published: (2006)

Successful service operations management
Published: (2006)

Five star service, one star budget : how to create magic moments for your customers that get you notices, remembered and referred
by: Heppell, Michael
Published: (2006)

Customer Service
by: Humphrey, Doris D.
Published: (2011)

How to win customers and keep them for life

Integrated marketing communication : an strategic brand perspective
by: Cuervo, Daniel Felipe
Published: (2015)

No B.S. trust-based marketing : the ultimate guide to creating trust in an understandable un-trusting world
by: Kennedy, Dan S.
Published: (2012)

Up your service! : great ideas: tools, tips and proven techniques to lift your service higher
by: Kaufman, Ron
Published: (2005)

Cases in marketing management
Published: (2012)

Strategic marketing management cases
by: Cravens, David W.
Published: (2002)

Up your service insights : true stories of winners and losers in the quest for superior service
by: Kaufman, Ron
Published: (2005)

Customer first : dominate your market by winning them over where it counts the most
by: Bueno, Bolivar J.
Published: (2012)

Do it wrong quickly : how the web charges the old marketing rules
by: Moran, Mile
Published: (2008)

Delivering knock your socks off service
Published: (2006)

Strategic marketing
by: Cravens, David W.
Published: (2009)

How to measure service quality & customer satisfaction : the information field quide for tools and techniques.
by: Chakrapani, Chuck
Published: (1998)

Australia case studies in strategic marketing
by: Clemes, Micheal D
Published: (2005)

More marketing management cases in Malaysia
by: Sieh, Kee Mei Ling
Published: (1999)

Supply chain management : strategy, planning and operation
by: Chopra, Sunil
Published: (2013)

Designing and managing the supply chain : concepts,strategies,and cases studies
by: Simchi - Levi.David
Published: (2008)

Marketing strategy : a decision-focused approach
Published: (2006)

Marketing stategy : a decision - focused approach
Published: (2006)

Marketing strategy : a decision-focused approach
Published: (2006)

Strategic marketing
by: Cravens, David W
Published: (2006)

New product management
by: Crawford, Merle
Published: (2006)

New products management
by: Crawford, Merle
Published: (2006)

Customer relationship management (CRM) : building the business case
by: Ryals, Lynette
Published: (2000)

Get client now! : a 28-day marketing program for professionals, consultants and coaches
by: Hayden, C.J
Published: (2007)

Perfect phrases for customer service : hundreds of ready - to - use phrases for handling any customer service situation
by: Bacal, Robert.
Published: (2011)

Global marketing and adverstising : understanding cultural paradoxes
by: Mooij, Marieke K. de
Published: (2005)

A complaint is a gift : using customer feedback as a strategic tool
by: Barlow, Janelle

Integrated marketing communication : creating spaces for engagement
Published: (2016)

Marketing strategies : a contemporary approach
by: Ranchhod, Ashok
Published: (2007)

Marketing : an introduction
by: Armstrong, Gary

The marketing casebook : cases and concepts
by: Dibb, Sally
Published: (2001)

Marketing communications management : concepts and theories, cases and practices
by: Copley, Paul
Published: (2004)

Modern marketing research : concepts, methods, and cases
by: Feinberg, Fred M.
Published: (2013)

Marketing management.
by: Yusniza Kamarulzaman
Published: (2016)

Marketing : planning and strategy
by: Join, Subhash C

Marketing management
by: Diwan, Parag
Published: (2005)