Power brands : Measuring, making, and managing brands success
| Main Author: | Riesenbeck, Hajo |
|---|---|
| Other Authors: | Perrey, Jesko |
| Format: | Open Shelf |
| Published: |
[Republic of Germany]:
Wiley-VCH,
2009.
|
| Edition: | 2nd, revised, and enhenced ed.. |
| Subjects: |