Power brands : Measuring, making, and managing brands success

Main Author: Riesenbeck, Hajo
Other Authors: Perrey, Jesko
Format: Open Shelf
Published: [Republic of Germany]: Wiley-VCH, 2009.
Edition: 2nd, revised, and enhenced ed..
Subjects:
LEADER 00795pamja2200253 4500
001 0000078979_0034
005 20170719090000.0
005 20160504153723.0
020 |a 9783527503902  
037 |a Landasan Maju 
040 |a Lib. of Congress 
090 0 0 |a HD 69  
100 1 |a Riesenbeck, Hajo  
245 1 0 |a Power brands :   |b Measuring, making, and managing brands success   |c Hajo Riesenbeck and jesko Perrey. 
250 |a 2nd, revised, and enhenced ed.. 
260 |a [Republic of Germany]:   |b Wiley-VCH,   |c 2009. 
300 |a xviii; 348 p.:   |b ill.;   |c 24 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Brand name products  
650 0 |a Branding (Marketing)  
650 0 |a Business names  
700 0 |a Perrey, Jesko  
740 0 |a Power brands 
999 |a 0000133504