Power brands : Measuring, making, and managing brands success
| Main Author: | Riesenbeck, Hajo |
|---|---|
| Other Authors: | Perrey, Jesko |
| Format: | Open Shelf |
| Published: |
[Republic of Germany]:
Wiley-VCH,
2009.
|
| Edition: | 2nd, revised, and enhenced ed.. |
| Subjects: |
| Physical Description: |
xviii; 348 p.: ill.; 24 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9783527503902 |