Intergrated marketing communication

Main Author: Chitty, William
Other Authors: Barker Nigel, Shimp, Terence A.
Format: Open Shelf
Published: South Melbourne, Victoria: Thomas, 2005.
Edition: First Pacific Rim ed..
Subjects:
LEADER 00735pamja2200241 4500
001 0000078969_0034
005 20170719090000.0
005 20160504153722.0
020 |a 9780170120081  
037 |a Mawwadah 
040 |a Lib. of Congress 
090 0 0 |a HF 5415.123  
100 1 |a Chitty, William  
245 1 0 |a Intergrated marketing communication   |c William Chitty, Nigel Barker and Terence A. Shimp. 
250 |a First Pacific Rim ed.. 
260 |a South Melbourne, Victoria:   |b Thomas,   |c 2005. 
300 |a xx; 471 p.:   |b ill.;   |c 2005. 
500 |a Includes index 
650 0 |a Communication in marketing  
700 0 |a Barker Nigel  
700 0 |a Shimp, Terence A.  
740 0 |a Intergrated marketing communication 
999 |a 0000129838