Intergrated marketing communication
Main Author: | Chitty, William |
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Other Authors: | Barker Nigel, Shimp, Terence A. |
Format: | Open Shelf |
Published: |
South Melbourne, Victoria:
Thomas,
2005.
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Edition: | First Pacific Rim ed.. |
Subjects: |
Item Description: |
Includes index |
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Physical Description: |
xx; 471 p.: ill.; 2005. |
ISBN: |
9780170120081 |