Intergrated marketing communication

Main Author: Chitty, William
Other Authors: Barker Nigel, Shimp, Terence A.
Format: Open Shelf
Published: South Melbourne, Victoria: Thomas, 2005.
Edition: First Pacific Rim ed..
Subjects:
Item Description: Includes index
Physical Description: xx; 471 p.: ill.; 2005.
ISBN: 9780170120081