Marketing planning & strategy
| Main Author: | Jain, subhash C |
|---|---|
| Format: | Reference |
| Published: |
Mason, Ohio:
Thomson,
2004.
|
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xi; 935 p.: ill.; 24 cm.. |
| ISBN: |
9780759338715 |