APA Citation

Jain, s. C. (2004). Marketing planning & strategy. Mason, Ohio: Thomson.

Chicago Style Citation

Jain, subhash C. Marketing Planning & Strategy. Mason, Ohio: Thomson, 2004.

MLA Citation

Jain, subhash C. Marketing Planning & Strategy. Mason, Ohio: Thomson, 2004.

Warning: These citations may not always be 100% accurate.