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|a 0071240381
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| 040 |
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|c KPMSI
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| 090 |
0 |
0 |
|a HF5415.135
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| 100 |
1 |
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|a Cravens,David W.
|
| 245 |
1 |
0 |
|a Strategic marketing
|c David W. Cravens,Nigel F. Piercy.
|
| 250 |
|
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|a 7th Ed..
|
| 260 |
|
|
|a New York:
|b Mc GrawHill,
|c 2003.
|
| 300 |
|
|
|a xviii,843p.:
|b ill;
|c 26 cm..
|
| 504 |
|
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|a Includes Bibliographical references and Index
|
| 650 |
|
0 |
|a Marketing - Decision Making
|
| 650 |
|
0 |
|a marketing
|x Management
|
| 700 |
0 |
|
|a Piercy,Nigel F.
|
| 999 |
|
|
|a 0000133250
|
