Strategic marketing
| Main Author: | Cravens,David W. |
|---|---|
| Other Authors: | Piercy,Nigel F. |
| Format: | Open Shelf |
| Published: |
New York:
Mc GrawHill,
2003.
|
| Edition: | 7th Ed.. |
| Subjects: |
| Physical Description: |
xviii,843p.: ill; 26 cm.. |
|---|---|
| Bibliography: |
Includes Bibliographical references and Index |
| ISBN: |
0071240381 |