Marketing Across Culture
Main Author: | Usunier,Jean p- Claude |
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Format: | Open Shelf |
Published: |
Essex,England,New york:
Financial Times /Prentice Hall,
2000.
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Edition: | 3rd Ed.. |
Subjects: |
Physical Description: |
xv,627p.: ill; 24 cm.. |
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ISBN: |
0130106682 |