Marketing management : a strategic decision - making approach

Main Author: Mullins, John W.
Other Authors: Walker, Orville C.
Format: Open Shelf
Language: English
Published: New York, NY : Mc Graw Hill, 2013.
Edition: 8th ed.
Subjects:
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020 |a 9780071326377  
037 |a Edu Resources 
040 |a Lib. of Congress 
090 0 0 |a HF 5415.13.M854 2013  
100 1 |a Mullins, John W.  
245 1 0 |a Marketing management : a strategic decision - making approach   |c John W. Mullins, Orville C. Walker. 
250 |a 8th ed. 
260 |a New York, NY : Mc Graw Hill, 2013. 
300 |a xxi; 547p.:ill.;   |c 26 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing   |x Management  
700 0 |a Walker, Orville C.  
740 0 |a Marketing management - a strategic decision - making approach 
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