Marketing management : a strategic decision - making approach
| Main Author: | Mullins, John W. |
|---|---|
| Other Authors: | Walker, Orville C. |
| Format: | Open Shelf |
| Language: | English |
| Published: |
New York, NY : Mc Graw Hill, 2013.
|
| Edition: | 8th ed. |
| Subjects: |
| Physical Description: |
xxi; 547p.:ill.; 26 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071326377 |