Introduction to marketing : theory and practice

Main Author: Palmer, Adrian
Format: Open Shelf
Published: Oxford : Oxford Univ. Press, 2009.
Subjects:
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020 |a 9780199557448  
037 |a Bookline 
040 |a Lib. of Congress 
090 0 0 |a HF 5415.P354 2009  
100 1 |a Palmer, Adrian  
245 1 0 |a Introduction to marketing : theory and practice   |c Adrian Palmer. 
260 |a Oxford : Oxford Univ. Press, 2009. 
300 |a xxiii;551p.:ill.;25cm. 
504 |a Includes bibliographical references and index 
650 0 |a Marketing  
740 0 |a Introduction to marketing : theory and practice 
999 |a 0000133013 
999 |a 0000133014