Introduction to marketing : theory and practice
| Main Author: | Palmer, Adrian |
|---|---|
| Format: | Open Shelf |
| Published: |
Oxford : Oxford Univ. Press, 2009.
|
| Subjects: |
| Physical Description: |
xxiii;551p.:ill.;25cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780199557448 |