Integrated marketing communications in advertising and promotion
Main Author: | Shimp, Terence |
---|---|
Format: | Open Shelf |
Published: |
Mason, Ohio : South Western Cencage Learning, 2010.
|
Subjects: |
Similar Items
-
Integrated advertising, promotion, & marketing communications
by: Clow, Kenneth E
Published: (2004) -
Integrated advertising,promotion, and marketing communications
by: Clow, Kenneth E
Published: (2007) -
Integrated advertising, promotion, and marketing communications
by: Clow, Kenneth E.
Published: (2012) -
Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communication
.
by: Terence A. Shimp
Published: (2003) -
Advertising, Promotion, & Supplemental Aspects of Integrated Marketing Communication
.
by: Terence A. Shimp
Published: (2003)