Integrated marketing communications in advertising and promotion
| Main Author: | Shimp, Terence |
|---|---|
| Format: | Open Shelf |
| Published: |
Mason, Ohio : South Western Cencage Learning, 2010.
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| Subjects: |
| Physical Description: |
xx;668p.:ill.[some col.]; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780324665314 |