APA Citation

Shimp, T. Integrated marketing communications in advertising and promotion. Mason, Ohio : South Western Cencage Learning, 2010.

Chicago Style Citation

Shimp, Terence. Integrated Marketing Communications in Advertising and Promotion. Mason, Ohio : South Western Cencage Learning, 2010.

MLA Citation

Shimp, Terence. Integrated Marketing Communications in Advertising and Promotion. Mason, Ohio : South Western Cencage Learning, 2010.

Warning: These citations may not always be 100% accurate.