Shimp, T. Integrated marketing communications in advertising and promotion. Mason, Ohio : South Western Cencage Learning, 2010.
Chicago Style CitationShimp, Terence. Integrated Marketing Communications in Advertising and Promotion. Mason, Ohio : South Western Cencage Learning, 2010.
MLA CitationShimp, Terence. Integrated Marketing Communications in Advertising and Promotion. Mason, Ohio : South Western Cencage Learning, 2010.
Warning: These citations may not always be 100% accurate.