Global marketing management

Main Author: Kotabe, Masaaki
Other Authors: Helsen, Kristiaan
Format: Open Shelf
Language: English
Published: Hoboken, NJ: John Wiley & Sons, c 2010..
Edition: 5th ed(International student version).
Subjects:
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005 20170620090000.0
005 20160812092522.0
008 160812b xxu 00 0 eng d
020 |a 9780470505748  
037 |a 010594  |b Koperasi USM 
037 |a Bookline  |b 014949 
040 |a LC 
090 |a HF1416.K68 2010  
090 0 0 |a HF 1416.K632 2011  
100 1 |a Kotabe, Masaaki  
245 1 0 |a Global marketing management   |c Masaaki Kotabe, Kristiaan Helsen. 
250 |a 5th ed(International student version). 
260 |a Hoboken, NJ:   |b John Wiley & Sons,   |c c 2010.. 
300 |a xxiii;715p.:   |b ill.;col.maps.;   |c 28 cm.. 
504 |a Includes bibliographical references and index 
650 0 |a Export marketing - Managament  
650 0 |a International business enterprises - management.  
700 0 |a Helsen, Kristiaan  
740 0 |a Global marketing management 
999 |a 0000132938 
999 |a 0000132939