Global marketing management
| Main Author: | Kotabe, Masaaki |
|---|---|
| Other Authors: | Helsen, Kristiaan |
| Format: | Open Shelf |
| Language: | English |
| Published: |
Hoboken, NJ:
John Wiley & Sons,
c 2010..
|
| Edition: | 5th ed(International student version). |
| Subjects: |
| Physical Description: |
xxiii;715p.: ill.;col.maps.; 28 cm.. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780470505748 |