Kotabe, M., & Helsen, K. (2010). Global marketing management (5th ed(International student version).). Hoboken, NJ: John Wiley & Sons.
Chicago Style CitationKotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 5th ed(International student version). Hoboken, NJ: John Wiley & Sons, 2010.
MLA CitationKotabe, Masaaki, and Kristiaan Helsen. Global Marketing Management. 5th ed(International student version). Hoboken, NJ: John Wiley & Sons, 2010.
Warning: These citations may not always be 100% accurate.