Advertising and promotion : an integrated marketing communications perspective
| Main Author: | Belch, George E. |
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| Other Authors: | Belch, Michael A., Dietzel, Jorg |
| Format: | Open Shelf |
| Published: |
New York, NY : McGraw-Hill, 2012.
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| Edition: | 9th ed. |
| Subjects: |
| Physical Description: |
xix;769p.:ill.[some col.]; 28 cm.; xxx;767p.:ill.; 28 cm.. |
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| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780071314404 |