Belch, G. E., Belch, M. A., & Dietzel, J. Advertising and promotion: An integrated marketing communications perspective (9th ed.). New York, NY : McGraw-Hill, 2012.
Chicago Style CitationBelch, George E., Michael A. Belch, and Jorg Dietzel. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New York, NY : McGraw-Hill, 2012.
MLA CitationBelch, George E., Michael A. Belch, and Jorg Dietzel. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New York, NY : McGraw-Hill, 2012.
Warning: These citations may not always be 100% accurate.