Advertising and promotion : an integrated marketing communications perspective

Main Author: Belch, George E.
Other Authors: Belch, Michael A., Dietzel, Jorg
Format: Open Shelf
Published: New York, NY : McGraw-Hill, 2012.
Edition: 9th ed.
Subjects:

KPM SERI ISKANDAR

Call Number: HF 5832 B454 2012
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