Hawkins, D. I., & Mothersbaugh, D. L. (2013). Consumer behavior: Del I.Hawkins,David L.Mothersbaugh (12th ed.). New York, NY: McGraw - Hill / Irwin.
Chicago Style CitationHawkins, Del I., and David L. Mothersbaugh. Consumer Behavior: Del I.Hawkins,David L.Mothersbaugh. 12th ed. New York, NY: McGraw - Hill / Irwin, 2013.
MLA CitationHawkins, Del I., and David L. Mothersbaugh. Consumer Behavior: Del I.Hawkins,David L.Mothersbaugh. 12th ed. New York, NY: McGraw - Hill / Irwin, 2013.
Warning: These citations may not always be 100% accurate.