The Growth drivers : the definitive guide to transforming marketing capabilities

Main Author: Bird, Andy
Other Authors: McEwan, Mhairi
Format: Open Shelf
Language: English
Published: Chichester, West Sussex: John Wiley, c 2012.
Subjects:
Physical Description: xvii ; 294 p.: ill.; 24 cm.
Bibliography: Includes bibliographical references and index
ISBN: 9781119953319